Meet the stylists

For over 15 years, Alex Renfro-Hernandez has been a whirlwind of creativity in the New Braunfels  beauty scene. Her journey began in 2007, and since then, she's donned many hats – bridal stylist, photo shoot magician, skincare guru, makeup artist extraordinaire, and hairdressing maestro. But for Alex, it's all been part of a bigger mission: empowering individuals to embrace their inner and outer radiance.

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Alex has graced the chairs of some of the most prestigious salons in San Antonio, Bulverde, and New Braunfels. But her true passion lies in the connections she builds with her clients. Her artistry goes beyond scissors and dye; it's about celebrating life's milestones and fostering confidence with every cut, color, and extension.

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"Look good, feel good, do good," is Alex's guiding mantra. She believes that feeling beautiful empowers individuals to share their positive energy with the world. This philosophy extends beyond the salon walls. Alex is immensely proud of co-founding a training program that empowers aspiring stylists. Sharing her knowledge and witnessing their growth fuels her fire.

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Today, Alex reigns supreme in the realm of color and extensions. She understands that extensions aren't just about luxurious locks; they're a tool for transformation. Whether it's restoring confidence for those with thinning hair or providing a pick-me-up during life's transitions, Alex uses her skills to create instant transformations. Witnessing the joy reflected in her clients' eyes after a makeover is her ultimate reward.

Beyond the salon, Alex embraces life as a busy mom, a bookworm, and the heart of her family and friends. Creating a safe space for others is a cornerstone of her life, both professionally and personally.

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Ready to experience the Alex experience? Book your consult today!